How to make customers run to you using Google My Business
Seeing your business’s name in Google search matters. Local ranking and positive reviews from customers can make or break your business. Yes, it can affect your business significantly. Below we will discuss how you can capture more potential consumers using Google My Business.
As per Google, one among the five online searches is for local findings. So, it’s important to understand how to make customers run to you via Google My Business. And the fastest way to do it, especially for a small local business, is to ensure that your business name appears on the local search results.
The best tool for this task is Google My Business. It allows you to list your business for free. The interface is also user friendly. Any business owner who wants to promote its services or sales to a local and international market must use this tool.
What is Google My Business?
Google My Business is a free tool for businesses and organizations to manage their online presence. It affects the search results in Google Search and Maps.
Using is Google My Business simple. Businesses can use a free Google account to register, and once a profile is verified, your business listing will be up within a couple of days.
The Business Profile is also open to consumers to leave reviews, add photos and ask questions. Business owner controls the profile and can add and update information about their businesses.
Boost up your Google Maps ranking
Rankings of local listings depend on two factors. The first is how near your business is located to the area stated in the user’s search and how close you’re to that particular person. Similarly, a well explained and friendly business profile will attract more customers.
When you make a search by company’s name Google My Business shows up the Business Profile. At the picture is Easylinehost’s Business Profile in Finnish language.
Editing Business Profile is easy.
How to create a Google My Business listing that makes customers run to you
The key is to compile a user-friendly and optimized description of your business. This is because the Google bot crawls it. Just like a website, it’s important to make a relevant, SEO-friendly listing for your business, and it must contain appropriate keywords and tags. In simple words, it’s all about understanding how your potential customers will search for your particular service.
Add interesting pictures, products and information about your business. Although we want to make sure our Business Profile is perfectly optimized for search engines, eventually it is people that read the profile and make the decision to visit your company or it’s website.
Reviews on Google My Business Matters
Customer reviews and feedbacks have a direct impact on your business’s local rankings. The more satisfactory consumer reviews, the better it is for your business. So it is necessary to ask for reviews from customers about your service or product.
Listing on other platforms like Yelp or Yahoo! Also makes your business a reliable one in Google’s eyes. Lastly, ensure that all the information on your profile remains relevant and updated. As the trends, taste, and consumer demand change frequently, so it is advised to stay up-to-date.